Discover the Future of Home Living
Innovate your everyday with Shark Ninja
Experience the cutting edge technology and design that transforms your home into a haven of efficiency and style.
Hey there, friend and fellow traveler down that wild, wonderful road of self‑sufficiency. No matter if you’re cookin’ for yourself, your neighbors, or a hungry family, it’s never been easier to whip up your favorite meals right at home. In my kitchen it ain’t just the recipes that make the difference, it’s the tools standin’ right beside me every single day. Especially when it comes to turnin’ all that’s growin’ in my garden, my beds, and my little homestead into something real good.
It’s in those moments, when I’m standin’ right in the heart of my home at harvest time and the kitchen’s piled high with veggies, berries, and herbs, that I truly appreciate the tools that make everyday life easier and more inspirin’. Let me take ya on a little journey that started almost three years ago, a journey that’s changed my kitchen in a way I never coulda imagined. It’s all about how I’ve boosted the efficiency in my own kitchen with my trusty sidekick from Shark Ninja. Back then it came down to two brands and Ninja took home the prize.
An unexpected twist
Now, as you probably know, I ain’t the type to clutter up my kitchen with a bunch of gadgets that don’t pull their weight. Every tool’s gotta earn its place, especially in a home where we work hard to get the most outta our own harvests. And trust me, this mixer’s done that and then some. I did my homework before I made my choice, I’ll admit. It all started kind of by accident, when I helped my good friend Naomi get her food channel, Naomis Plate, up and runnin’. From there it just took off, and I’ve been mighty happy with my decision ever since.
You can also grab your own mixer through Amazon by clickin’ on the picture or right here. It’s a simple little step that can make a big difference in your day, especially if ya, like me, often find yerself standin’ there with a mountain of home grown veggies, berries, and herbs that need to be processed fast and easy.
Revolutionary kitchen innovations
Efficient vacuum sealing
Preserve your food’s freshness longer with our state of the art vacuum sealers.
Precision food processing
Our food processors offer unmatched precision, allowing you to chop, slice, and dice with ease, making meal prep a breeze.
Smart cooking appliances
Our smart kitchen appliances offer intuitive controls and connectivity for a seamless cooking experience.
Advanced air frying technology
Enjoy healthier meals with our air fryers that deliver crispy results with minimal oil.
Rugged outdoor coolers
Keep your food and drinks cold for days with our durable coolers, perfect for outdoor adventures.
Versatile blending solutions
From smoothies to soups, our blenders provide powerful performance for a variety of culinary creations.
Discover the key milestones that have shaped Shark Ninja into a leader in home appliances.
A fascinatin’ company
1994
Company founding
Let me tell ya a bit about this fascinatin’ company. Shark Ninja, which originally went by Euro‑Pro Operating LLC, was started back in 1994 in Montreal by Mark Rosenzweig. From their humble beginnings with steam mops and vacuum cleaners, they’ve grown into a giant in the world of home appliances.
2015
Rebranding to Shark Ninja
In 2015, they changed their name to Shark Ninja to really spotlight their two most successful brands: Shark for vacuum cleaners and Ninja for kitchen appliances. Today, their products are found in homes all over the world. And they’re still pushin’ forward fast, both in tech and design.
For folks like us who live closer to the land and cook a lot of our own food, that can mean faster prep, less sweat, and more time left for the garden – which is exactly what we usually need wouldn’t you agree?
2022
New leadership
With Tom Brown as the new president of Shark Ninja UK & Europe since 2022, the future’s lookin’ mighty bright, and a lot’s already happenin’. The company hasn’t just improved its existing product lines, they’ve also launched a whole bunch of new products across Europe, includin’ new air fryers, food processors, and even outdoor cooling solutions under the Ninja brand.
2025
Time magazine recognition
Shark Ninja was named one of Time magazine’s ‘100 Most Influential Companies’, highlighting its impact on innovation.
Innovation that keeps ya movin’
What really grabs me about Shark Ninja is their steady focus on innovation and how things feel in your hands. They’re always lookin’ for ways to make our everyday lives easier and more enjoyable. From smart vacuums to versatile kitchen machines, there’s a real passion for design and function that speaks to me as a self‑sufficient homesteader.
I can only speak from my own experience with my mixer. But for me, Shark Ninja stands for quality, function, and simplicity. For someone who works with their own crops every day, storin’ and processin’ food, that means I can crush, blend, slice, and pulverize quick and safe, without havin’ to swap out ten different tools. What does that mean for you? Do you already have one of their kitchen appliances in your own self‑sufficient setup? Share your story in the comments, I’m genuinely curious.
A look down the road
Ninja’s stepped into the outdoor coolin’ game with rugged coolers like the Ninja FrostVault, built to keep food and drinks cold for days on end. Perfect for camping, cookouts, and market days. For us who work with our own animals, do our own butchering, and prepare our own food, that kind of gear can make a real difference: you can keep meat, ready‑made meals, and home‑grown goods cool and safe even when you’re away from the house or out at the market.
Shark Ninja’s keepin’ on the move, expandin’ into new markets and puttin’ serious effort into international growth, especially across the EU and EMEA region. They’ve even made it onto Time magazine’s “100 Most Influential Companies 2025” list, which shows just how strong a force they are for innovation in the home. For folks like us who live close to the land and cook a lot of our own food – that could mean even more practical tools for processin’, storin’, and heatin’ up everything we’ve grown. And everything we’ve prepared from our own animals.
Feels like we’re only seein’ the beginnin’ of what’s gonna shape the kitchens of the future, especially the self‑sufficient and homesteading kitchens of tomorrow.
Share your shark Ninja story
Every tool’s part of the journey
Hey friend, I hope ya’ve caught a bit of my excitement through this little blog post. Ninja has truly changed the way I look at kitchen tools, and I’m convinced they can do the same for you. Remember: every time you use one of their products, you’re part of an innovation that’s helpin’ shape the kitchens of the future, and especially the more self‑reliant homes of tomorrow.
Your voice matters, tell me about your own experience with Shark Ninja. Have you tried any of their new air fryers, food processors, or maybe one of those new outdoor coolers? How might a setup like that fit into your life with animals, gardening, and market work?
Thanks for readin’ and supportin’ Alhaga. Together we’ll keep explorin’ and learnin’ from each other in the beautiful world of self‑sufficiency.


